What should I do for WordPress website speed optimization?

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Fast loading pages improve user experience, increase your pageviews, and help with your WordPress SEO. In this article, we will share the most useful WordPress speed optimization tips to WordPress performance and speed up your website.

WordPress is probably the most used content management system (CMS) at the moment, but just like any other website, it has to be optimized for speed. Let me explain how to do so in a few simple steps: you can either use one of many available plugins or simply optimize manually. But before doing anything, please make sure your WordPress website actually needs optimization. If it is slow and there are no obvious reasons why, you should hire an expert to take a look into that. The reason is that optimizing too much can lead to compatibility issues with different features of your website – or even worse, bugs.

What Speed Optimization for WordPress Actually Means?

Generally speaking, “speed” means minimizing download time for all pages of your website. But in practice, it means helping Google to crawl your website much more efficiently, not showing errors in the browser when loading a page or even avoiding them when possible. And to do all of that, you will need to follow some steps:

• Decreasing the total size of the HTML code by removing unnecessary information from it (CSS and JS files can be combined together, for example).

• Minimizing HTTP requests by using a Content Delivery Network (CDN), optimizing images, combining CSS and JS files as well as minimizing DOM queries

• Avoiding browser rendering blocking by deferring scripts

• Using Gzip compression on your servers which allows better compatibility with old browsers

A common belief is that WordPress websites are slow because the CMS comes with a lot of features. Actually, it is not so much about features but rather how they are implemented in a website. You should avoid using plugins just to add “one more feature” when you can simply add it through your theme or use a ready-made WordPress plugin instead.

In order to speed up your WordPress website, go to the Plugins tab in an administrator page and deactivate all plugins that you don’t need anymore. For example, disable all SEO plugins if you only use Yoast SEO. Then run your entire website through Google’s PageSpeed Insights and follow its guidelines (e.g.: minifying HTML code). If you want something simpler and still effective, I recommend Next3 AWS Pro.

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