Email Marketing vs Social Media Marketing

 

Digital marketing is an ever-evolving field. When companies want a limited-time promotion, some choose email marketing while others go with social media marketing. However, email marketing and social media marketing have unique advantages that can help in achieving your promotional goals.

 The email marketing vs social media marketing debate is a reality. Right now, there are 3.6 billion people are using social media. And it is forecasted to grow as high as 4.4 billion by the end of 2025. Hence, all of those social media users have an email account for sure.

Both of the channels have their own potential and perspective. Evidently, they worked differently in user’s day-to-day life. But, as a smart marketer which you are, you must point their benefits, similarities, and possibilities as much as possible.

So in this blog, we are going to show you comparative stats of email marketing vs social media in recent times and sorted out how they help you to establish proper communication, increase brand value, gain better conversion and retention rate.

What is Email Marketing?

Email marketing is a marketing strategy that uses email as a tool to deliver commercial messages and generate sales. Email marketing is the backbone of eCommerce marketing strategy and can be as simple as sending cart abandonment emails or as complex as having numerous email nurturing campaigns designed to build long-term relationships and generate more long-term sales.

Why Email Marketing Is Important

Email has been an important part of the web for years. You need email for everything you want to do online today. Most websites ask for your email when you’re signing up.

In the last decade, we’ve witnessed the rise of powerful social media platforms like Facebook, Instagram, WhatsApp, Twitter, LinkedIn, etc.

Despite a lot of people using these platforms, email remains the best place for businesses to develop strong relationships with consumers.

What is social media marketing?

Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.

Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.

While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.

Why Social Media Marketing is Important?

Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.

What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. 

Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: 

• 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
• 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
• Facebook alone has over 2.7 billion monthly active users. 

Your customers and prospects are using social media channels every single day, multiple times a day. Check out this blog to know how much time an average person spends on social media. 

Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth. 

READ MORE